Sales District Manager

Area sales managers must be outgoing and have good socialization skills. They should have the ability to build rapport easily with individuals from different backgrounds. This is to help prospect new clients for the organization. They should also have good persuasion skills and strong analytical skills. Area sales managers need to be highly motivated. They also need good presentation skills, and excellent verbal and written communication skills. Area sales managers should be able to multi-task and carry out multiple responsibilities

Primary Data in a Desk research

Method	Comments
Observation	Watching how consumers behave provides many insights, but can leave questions unanswered.   Observation works well in retail markets; sit outside a shop and watch how many people walk by, look at the window display etc.
Postal surveys	Sent to the address of potential customers who complete the form and send back in a pre-paid envelope. Relatively cheap, a postal survey can cover a wide geographical area and avoids the potential for interviewer bias.  However, response rates (the proportion of people sending back a completed survey) are often very low and it can take be a long time before enough surveys are returned
Telephone interviews	Not to be confused with “telesales” (which is a method of selling), the telephone interview allow quicker feedback than a postal survey.  However, potential customers are often wary of being called and may be reluctant to give anything other than short answers
Online surveys	Increasingly popular and relatively low cost, online surveys are widely used by small businesses as a way of capturing the views of existing and potential customers
Face-to-face surveys	Personal interviews conducted face-to-face.  A costly, but good way to get detailed insights from an individual
Focus groups	Groups of potential customers are brought together to discuss their feelings about a product or market. Focus groups are a good way of getting detailed information about customer tastes and preferences
Test marketing	This involves selling a new product in a small section of the market in order to assess customer reaction.  For example, a start-up could start by selling to a limited local area in order to iron-out product issues.  Software firms often test-market their products by offering “beta” versions for testing by a small group of potential customers. Test marketing can be a good predictor of how a new product or service will be received by the larger market (provided that it can be kept secret from competitors!)

SWOT : What think?

strengths •Advantages of proposition? •Capabilities? •Competitive advantages? •USP's (unique selling points)? •Resources, Assets, People? •Experience, knowledge, data? •Financial reserves, likely returns? •Marketing - reach, distribution, awareness? •Innovative aspects? •Location and geographical? •Price, value, quality? •Accreditations, qualifications, certifications? •Processes, systems, IT, communications? •Cultural, attitudinal, behavioural? •Management cover, succession?

weaknesses •Disadvantages of proposition? •Gaps in capabilities? •Lack of competitive strength? •Reputation, presence and reach? •Financials? •Own known vulnerabilities? •Timescales, deadlines and pressures? •Cashflow, start-up cash-drain? •Continuity, supply chain robustness? •Effects on core activities, distraction? •Reliability of data, plan predictability? •Morale, commitment, leadership? •Accreditations, etc? •Processes and systems, etc? •Management cover, succession?

opportunities •Market developments? •Competitors' vulnerabilities? •Industry or lifestyle trends? •Technology development and innovation? •Global influences? •New markets, vertical, horizontal? •Niche target markets? •Geographical, export, import? •Market need for new USP's? •Market response to tactics, e.g., surprise? •Major contracts, tenders? •Business and product development? •Information and research? •Partnerships, agencies, distribution? •Market volume demand trends? •Seasonal, weather, fashion influences?

threats •Political effects? •Legislative effects? •Environmental effects? •IT developments? •Competitor intentions - various? •Market demand? •New technologies, services, ideas? •Vital contracts and partners? •Obstacles faced? •Insurmountable weaknesses? •Employment market? •Financial and credit pressures? •Economy - home, abroad? •Seasonality, weather effects?

The power of word

http://www.youtube.com/watch_popup?v=Hzgzim5m7oU&vq=medium

This is a wonderful, one minute clip
Full of wisdom. . . . And very brief.

It's not a joke, it's not religious, it's not political.
It's just . . . Special.
I think you'll agree.

Please enjoy this one minute clip.
It has a meaning for all of us.

Brainstorming

Here is a brief list of questions to ask yourself while brainstorming for those qualities and traits that can be leveraged as you establish your brand:

  1.What are some of the general strengths and personality traits that have gotten you to this current level in your career?

  2.Are you good at multi-tasking? Do you have an extraordinary ability to persuade others? Are you known for your outstanding leadership style with subordinates?

  3.Are you strong at product management, project management, litigation, financial budgeting and forecasting? In what key areas do you have your professional expertise?

  4.How do you handle crisis? Are you the coolest cucumber in town? Maybe you are good at high level planning.

  5.How are your follow through skills? Are you great at assembling productive teams and ensuring timely completion? Do you have a special knack for seeing the big picture?
Source:Careers done write,(Retrieved on 29 th,August )

Excellence

Excellence is all of us working togheter,aspiring to the fullness of our potencial.
Always in pursuit of higher standarts - determine to do everything we do somehow better than ii ever been done before.
Excellence is found in the caring,trying and doing.
It is our objective - we seek it with dedication.

Make a plan

Make a plan to develop skills and experiences that are broadly useful to potential other jobs.

Writing skills, general management experience, technical and computer skills, people smarts, and international experience or language skills are examples of skills with what we call high option value -- that is, they are transferable to a wide range of possible options.

 Once you've figured out which transferable skills to invest in, make a concrete action plan you can stick to, whether by signing up for a course or conference, or simply by pledging to spend one hour each week teaching yourself something.

 Begin on an experimental side project that you work on during some nights and weekends. Orient it around a skill or experience that is different but related to what you do now. Ideally, collaborate on this project with someone else in your network.

 Do whatever it takes to keep yourself relevant. Because winning careers, like winning start-ups, are in permanent beta: always a work in progress.

Being honest with others

There is another way to approach marketing.You can serve others in an honest, socially responsible maner.You can improve your marketing without being pushy or using hard-sell tactics - and you can even enjoy doing it.

5 characteristics of leadership

1. Challenging the process –   this is about encouraging innovation and acceptable risk taking
2. Inspiring a shared vision – leadership is about setting a vision and leading people to it
3. Enabling others to act –      empower others, build strong teams and encourage team work
4. Modeling the way –             be who you want others to be
5. Praise and recognition –     recognise and reward good work; encourage learning from mistakes

High Motivation

Everybody can !

PEST Analysis

An International PEST Analysis.
PEST is a well-known and widely applied tool when considering the external nature of the domestic market. However, it is equally as useful when applied to the nature of the international marketing environment.

International PEST Analysis would consider:

• How easy will it be to move from purely domestic to international marketing?
• Would your business benefit from inward foreign investment?
• What is the nature of competition within each individual market, and how will companies from other nations compete when you meet with them head-to-head in unfamiliar countries?
• Many other factors that are specific to your organization or industry.

Political

• Is there any historical relationship between countries that would benefit or hinder international marketing?
• What is the influence of communities or unions for trading? E.g. The European Union and its authority over European laws and regulation.
• What kind of international and domestic laws will your business encounter?
• What is the nature of politics in the country that you are targeting, and what is their view on encouraging foreign competition from overseas?

Economic

• What is the level of new industrial growth? E.g. China is experiencing terrific industrial growth.
• What is the impact of currency fluctuations on exchange rates, and do your home market and your new international market - share a common currency? E.g. Polish companies trading in Eire will use Euros.
• There are of course the usual economic indicators that one needs to be aware of such as inflation, Gross Domestic Product (GDP), levels of employment, national income, the predisposition of consumers to spend savings or to use credit, as well as many others.

Socio-cultural

• Culture, religion and society are of huge importance.
• What are the cultural norms for doing business? E.g. is there a form of barter?
• Will cultural norms impact upon your ability to trade overseas? E.g. Putonghua is very difficult for many Western people to learn.

Technology

• Do copyright, intellectual property laws or patents protect technology in other countries? E.g. China and Jordan do not always respect international patents.
• Does your technology conform to local laws? E.g. electrical items that run on non-domestic currents could be dangerous.
• Are technologies at different stages in the Product Life Cycle (PLC) in various countries? E.g. versions/releases of software.

Tariff and Non-Tariff Barriers.

There are a number of fences that companies need to plan for when initialising international marketing. Tariff and non-tariff barriers are still very common, even today.
Tariff barriers are charges imposed upon imports - so they are a form of import taxation. This could mean that your margins are reduced so much that trading overseas becomes too unprofitable. However they are normally transparent and you can plan to take them into account.
Non-tariff barriers are trickier to spot. Governments sometimes act in favour of their own domestic industries rather than allow competition from overseas. Bureaucracy is a hurdle often encountered by exporting companies - it takes many forms and includes unnecessary hold-ups and red tape. Quotas are another form of non-tariff barrier i.e. restricting the quantity of a product that can be imported into a particular country.

What is Marketing?

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association,2012)

Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.
Kotler and Armstrong (2010).


Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

Kotler and Armstrong (2010).

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

The Chartered Institute of Marketing (CIM). Accessed 2012.

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