What is Marketing?

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association,2012)

Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.
Kotler and Armstrong (2010).


Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

Kotler and Armstrong (2010).

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

The Chartered Institute of Marketing (CIM). Accessed 2012.